July 2, 2024

The next few decades will see an unprecedented $68 trillion transference of wealth from Baby Boomers to their heirs. Are you prepared for the largest wealth transfer in history?

Without proper estate planning, your hard-earned assets could be subject to substantial taxes and may not end up in the hands of your intended beneficiaries. In this article, we’ll explore strategies to ensure a smooth, tax-efficient transfer of wealth to the next generation, including:

  • Establishing a comprehensive estate plan with wills and trusts
  • Using gift tax exemptions and exploring trust options
  • Preparing heirs for wealth management and navigating family dynamics
  • Leveraging estate tax exemptions and charitable giving strategies
  • Implementing family wealth preservation techniques

Don’t let the Great Wealth Transfer catch you off guard. Start planning now to secure your legacy and protect your family’s financial future.

What is the Largest Wealth Transfer in History?

  • The ‘Great Wealth Transfer’ involves the transfer of $68 trillion from Baby Boomers to younger generations
  • Baby Boomers, born between 1946 and 1964, hold the majority of wealth in the US
  • The transfer will occur gradually over the next few decades as Boomers age and pass away

The Baby Boomer Generation and Their Wealth

The Baby Boomer generation, consisting of individuals born between 1946 and 1964, currently holds the majority of wealth in the United States. This generation has experienced significant economic growth and stability throughout their lives, allowing many to accumulate substantial assets.

According to a report by the Federal Reserve, in 2020, Baby Boomers held 57.4% of the total household wealth in the US, amounting to approximately $68.4 trillion. This generational wealth has been built through various means, such as real estate investments, stock market gains, and successful business ventures.

Real Estate and Stock Market Gains

Many Baby Boomers have benefited from the appreciation of real estate prices over the past few decades. Homeownership rates among this generation are high, with many owning their homes outright or having significant equity. Additionally, Boomers who invested in the stock market during their working years have seen substantial gains, particularly during the bull markets of the 1980s and 1990s.

Business Ownership and Entrepreneurship

A significant portion of Baby Boomers are also business owners or entrepreneurs. According to the US Small Business Administration, in 2021, 50.9% of small business owners were over the age of 55. Many of these businesses have been built over decades, generating wealth for their owners and contributing to the overall net worth of the Boomer generation.

The Scale of the Upcoming Wealth Transfer

As the Baby Boomer generation ages and begins to pass away, an estimated $68 trillion is expected to be transferred to younger generations, primarily Generation X and Millennials. This wealth transfer, often referred to as the ‘Great Wealth Transfer,’ is considered the largest in history due to the sheer size of the Baby Boomer generation and the wealth they have accumulated.

The transfer of wealth will occur gradually over the next few decades, with the majority expected to take place between 2030 and 2045. A study by Cerulli Associates projects that $61 trillion will be transferred from Boomers to their heirs between 2018 and 2042.

Impact on Younger Generations

The ‘Great Wealth Transfer’ is expected to have a significant impact on younger generations, particularly Generation X and Millennials. Many of these individuals will inherit substantial sums of money, potentially altering their financial trajectories and influencing their investment decisions.

However, it is important to note that the distribution of this wealth may not be even. Factors such as family dynamics, estate planning strategies, and individual circumstances will play a role in how this wealth is ultimately transferred and utilized by the recipients.

Preparing for the Wealth Transfer

As the ‘Great Wealth Transfer’ approaches, it is crucial for both Baby Boomers and their heirs to prepare for the transition. This preparation involves a range of considerations, including estate planning, tax strategies, and family communication.

For Baby Boomers, ensuring that their estate plans are up-to-date and reflective of their wishes is essential. This may involve working with financial advisors, attorneys, and tax professionals to develop a comprehensive plan that minimizes tax liabilities and ensures a smooth transfer of assets to the intended beneficiaries.

For younger generations set to inherit this wealth, financial education and planning are key. Understanding how to manage and invest inherited assets, as well as navigating the emotional and family dynamics that may arise during the transfer process, will be critical to successfully managing this influx of wealth.

Recommended Resources

To further explore the topics of estate planning and preparing for the ‘Great Wealth Transfer,’ consider the following resources:

  • Book: “The Ultimate Gift” by Jim Stovall – This novel explores the concept of inherited wealth and the importance of using it wisely.
  • Book: “Beyond the Grave: The Right Way and the Wrong Way of Leaving Money to Your Children (and Others)” by Jeffrey L. Condon – This book offers guidance on estate planning and transferring wealth to future generations.
  • Website: The Balance – Offers articles and resources on personal finance, investing, and estate planning.

As the ‘Great Wealth Transfer‘ unfolds, it will be essential for both Baby Boomers and their heirs to navigate this transition with careful planning and open communication. By understanding the scale and implications of this wealth transfer, families can work to ensure that this wealth is preserved and used in a way that aligns with their values and goals.

Estate Planning Strategies for the Great Wealth Transfer

  • Proper estate planning is crucial for a smooth, tax-efficient transfer of wealth between generations
  • Key strategies include establishing a comprehensive estate plan, utilizing gift tax exemptions, and exploring trusts for asset protection and control
  • The transfer of wealth from generations involves passing down financial assets, property, and businesses to heirs and beneficiaries

Establishing a Comprehensive Estate Plan

Creating a will and trust is the foundation of a solid estate plan. A will specifies how assets should be distributed upon death, while a trust can provide additional control and privacy. Designating beneficiaries for retirement accounts and life insurance policies ensures that these assets pass directly to the intended recipients without going through probate.

It’s essential to work with an experienced estate planning attorney to draft these documents and ensure they align with your unique goals and family dynamics. Regular reviews and updates are necessary as life circumstances change, such as marriages, divorces, births, or deaths.

The Importance of Communicating Your Estate Plan

Open communication with family members about your estate plan can help manage expectations and prevent conflicts. Discussing your intentions and values behind the plan can foster understanding and acceptance among heirs. Consider holding a family meeting with your estate planning attorney to explain the details of your plan and answer any questions.

Using Gift Tax Exemptions

Making strategic use of gift tax exemptions can help reduce the size of your taxable estate. As of 2023, individuals can make annual gifts of up to $18,000 per recipient without incurring gift taxes. Married couples can combine their exemptions and give up to $36,000 per recipient annually.

For larger transfers, the lifetime gift tax exemption allows individuals to give away up to $13.61 million (as of 2023) without paying gift taxes. This exemption is portable between spouses, meaning a married couple can effectively transfer up to $27.22 million tax-free.

Gifting Appreciated Assets

When making gifts, consider transferring appreciated assets such as stocks or real estate. By gifting these assets during your lifetime, you can remove them from your taxable estate while also potentially reducing capital gains taxes for the recipient. They’ll receive the asset with your original cost basis, but any future appreciation will occur outside of your estate.

Exploring Trusts for Asset Protection and Control

Trusts offer a powerful tool for managing and protecting assets during the wealth transfer process. Irrevocable trusts, once funded, remove assets from your taxable estate while allowing you to specify how and when beneficiaries receive distributions. This can be particularly useful for heirs who may not be financially responsible or for those with special needs.

Trusts can also provide creditor protection and safeguard assets from potential lawsuits or divorce proceedings. By leaving assets in trust rather than outright distributions, you can help ensure that wealth remains within the family for generations to come.

Charitable Trusts

Charitable trusts offer a way to support favorite causes while also providing tax benefits and income streams for heirs. Charitable remainder trusts (CRTs) allow you to transfer appreciated assets into the trust, receive an income stream for a specified term, and then donate the remainder to charity. This can provide a significant income tax deduction and reduce your taxable estate.

Charitable lead trusts (CLTs) work in reverse, providing an income stream to charity for a specified term before transferring the remaining assets to heirs. CLTs can be an effective way to transfer wealth while minimizing gift or estate taxes.

Employing Life Insurance for Estate Liquidity

Life insurance plays a crucial role in estate planning, particularly for high-net-worth individuals. Proceeds from life insurance policies can provide immediate liquidity to pay estate taxes, settle debts, or fund business succession plans without forcing the sale of illiquid assets like real estate or private company shares.

By placing life insurance policies in an irrevocable life insurance trust (ILIT), you can remove the death benefit from your taxable estate while still providing funds for your heirs. Annual gifts can be made to the trust to cover premium payments, further reducing your estate size.

Navigating the Generation-Skipping Transfer Tax

The generation-skipping transfer (GST) tax is an additional tax imposed on transfers that skip a generation, such as gifts or bequests from grandparents directly to grandchildren. The GST tax rate is a flat 40% on top of any applicable gift or estate taxes.

However, each individual has a GST tax exemption equal to the lifetime gift and estate tax exemption ($13.61 million in 2023). By allocating this exemption to transfers into dynasty trusts or other long-term trusts, wealthy families can transfer substantial amounts to future generations while minimizing transfer taxes.

As the Great Wealth Transfer unfolds, proper estate planning becomes increasingly critical for high-net-worth families looking to preserve and grow their legacies. By implementing these strategies and working closely with experienced professionals, individuals can navigate the complexities of generational wealth transfer with greater confidence and success.

Generational Wealth Transfer Challenges and Considerations

  • Transferring wealth between generations involves unique challenges and complex family dynamics
  • Preparing heirs for wealth management and aligning transfer with family values is crucial
  • Navigating potential conflicts and ensuring open communication among heirs is key to successful transfer

Preparing Heirs for Wealth Management

One of the most significant challenges in generational wealth transfer is ensuring that heirs are adequately prepared to manage and steward the wealth they will inherit. Financial literacy and responsibility are key skills that should be developed early on. Parents and grandparents can start by involving children in age-appropriate financial discussions and decisions, gradually increasing their involvement as they mature.

Financial Education Resources

There are numerous resources available to help educate heirs on financial management, including:

  • Books like “The Millionaire Next Door” by Thomas J. Stanley and William D. Danko, which emphasizes the importance of frugality and long-term financial planning
  • Online courses such as those offered by Khan Academy or Coursera, which cover topics like budgeting, investing, and retirement planning
  • Working with a financial advisor who can provide personalized guidance and mentorship to heirs

Navigating Family Dynamics and Communication

Transferring wealth between generations can sometimes lead to conflicts or disagreements among heirs. These conflicts may stem from differing values, expectations, or perceptions of fairness. To mitigate potential issues, it’s essential to foster open and transparent communication about estate plans and intentions.

Family Meetings and Mediators

Regular family meetings can provide a forum for discussing financial matters, addressing concerns, and ensuring everyone is on the same page. In some cases, involving a neutral third party, such as a family mediator or wealth counselor, can help facilitate difficult conversations and resolve conflicts.

According to a 2019 survey by TD Wealth, 44% of high-net-worth individuals cited family conflicts as a top concern when it comes to wealth transfer. By proactively addressing these issues, families can help ensure a smoother transition of wealth.

Aligning Wealth Transfer with Family Values

Another important consideration in generational wealth transfer is ensuring that the transfer aligns with the family’s values and vision for wealth stewardship. This may include incorporating philanthropic goals, such as establishing a family foundation or donor-advised fund, or outlining specific intentions for how wealth should be used to benefit future generations.

Communicating Values and Vision

One way to communicate family values and vision is through a family mission statement or ethical will. These documents can outline the family’s guiding principles, beliefs, and goals, serving as a touchstone for future generations. By clearly articulating these values, families can help ensure that wealth is used in a way that aligns with their intentions and legacy.

Additionally, involving heirs in philanthropic activities and decision-making can help instill a sense of responsibility and stewardship from an early age. This hands-on experience can be invaluable in preparing heirs to manage and direct wealth in a meaningful way.

Balancing Inheritance and Motivation

A common concern among wealthy families is how to balance providing for heirs while also fostering a strong work ethic and sense of personal responsibility. Some worry that a significant inheritance may disincentivize heirs from pursuing their own careers and goals.

To address this, some families choose to structure inheritances in a way that promotes personal growth and achievement. This may involve setting up trusts that distribute funds based on specific milestones, such as graduating from college or starting a business, or tying distributions to charitable contributions or volunteer work.

Incentive Trusts and Ethical Considerations

Incentive trusts can be a useful tool for encouraging certain behaviors or achievements, but they also raise ethical considerations. It’s important to strike a balance between providing support and promoting personal responsibility without being overly controlling or restrictive.

Ultimately, the key is to have open and honest conversations with heirs about expectations, values, and goals. By involving them in the planning process and providing a framework for responsible wealth stewardship, families can help set the stage for a successful and meaningful transfer of wealth.

Adapting to Changing Circumstances

Finally, it’s crucial to recognize that generational wealth transfer is not a one-time event, but an ongoing process that may span decades. As such, estate plans and wealth transfer strategies should be regularly reviewed and updated to reflect changing circumstances, such as births, deaths, marriages, or shifts in family dynamics.

Regular Estate Plan Reviews

Experts recommend reviewing estate plans every 3-5 years, or whenever there is a significant life event or change in financial situation. This helps ensure that plans remain relevant and aligned with current goals and needs.

Additionally, as tax laws and financial regulations evolve, it’s important to consult with legal and financial professionals to ensure that wealth transfer strategies remain compliant and tax-efficient. By staying proactive and adaptable, families can navigate the challenges of generational wealth transfer with greater ease and success.

Inheritance Tax Planning Strategies

  • Minimize inheritance tax impact through strategic planning
  • Leverage exemptions, charitable giving, and business succession tactics
  • Consult with estate planning professionals for personalized guidance

Navigating the complexities of inheritance taxes is a critical aspect of ensuring a smooth and efficient transfer of wealth across generations. As families prepare for the largest wealth transfer in history, it’s essential to develop a comprehensive estate plan that incorporates effective tax minimization strategies.

Leveraging Estate Tax Exemptions

One of the primary ways to reduce the impact of estate taxes is by fully utilizing available exemptions at both the federal and state levels. As of 2021, the federal estate tax exemption amount stands at $11.7 million per individual, allowing a married couple to shield up to $23.4 million from estate taxes. However, this increased exemption is set to sunset after 2025, reverting to the pre-2018 level of $5 million (adjusted for inflation).

It’s crucial for high-net-worth individuals to review their estate plans and consider gifting strategies to maximize the use of the increased exemption before it’s set to expire. By strategically structuring their estates and making lifetime gifts, families can significantly reduce their estate tax liability.

Charitable Giving and Philanthropic Planning

Incorporating charitable giving into an estate plan not only supports worthy causes but also provides valuable tax benefits. By establishing charitable trusts, such as Charitable Remainder Trusts (CRTs) or Charitable Lead Trusts (CLTs), individuals can receive income tax deductions for their contributions while potentially reducing the size of their taxable estate.

Donor-advised funds (DAFs) have also gained popularity as a flexible and tax-efficient vehicle for charitable giving.

“Donor-advised funds offer an attractive option for those looking to make a charitable impact while simplifying their giving and maximizing tax benefits. By contributing appreciated assets to a DAF, donors can avoid capital gains taxes and receive an immediate tax deduction, all while maintaining the ability to recommend grants to their favorite charities over time.”

– Michael Thompson, Director of Philanthropic Services at the Community Foundation

Business Succession Planning for Family Enterprises

For family-owned businesses, proper succession planning is essential to ensure a smooth transition of ownership and minimize the tax implications of transferring business assets. Implementing buy-sell agreements and funding them with life insurance policies can help facilitate the transfer of ownership to the next generation while providing liquidity to pay estate taxes and other expenses.

“Structuring the transfer of business ownership through techniques like grantor retained annuity trusts (GRATs) or intentionally defective grantor trusts (IDGTs) can allow business owners to efficiently pass assets to their heirs while minimizing gift and estate taxes. It’s important to work with experienced professionals to develop a customized plan that aligns with the family’s goals and values.”

– Robert Davis, partner at Davis & Partners, a firm specializing in business succession planning

When it comes to building and preserving multigenerational wealth, it’s essential to understand the four levers of wealth:

  1. Human Capital: Investing in education, skills, and personal development
  2. Intellectual Capital: Protecting and monetizing ideas, inventions, and intellectual property
  3. Social Capital: Cultivating relationships, networks, and reputation
  4. Financial Capital: Growing and managing financial assets through investments and strategic planning

By effectively leveraging these four components, families can create a strong foundation for lasting wealth and prosperity.

Family Wealth Preservation Techniques

  • Preserving wealth across generations requires proactive planning and ongoing management
  • Key techniques include establishing a family office, developing a family constitution, and regularly reviewing estate plans
  • Effective wealth preservation ensures a lasting legacy and minimizes potential conflicts

Establishing a Family Office or Wealth Management Team

A family office or dedicated wealth management team is essential for coordinating the various aspects of wealth preservation. This centralized approach brings together financial, legal, and tax professionals to provide comprehensive oversight and ensure continuity in wealth management strategies.

Benefits of a Family Office

  • Streamlined communication and decision-making processes
  • Customized strategies tailored to the family’s unique needs and goals
  • Confidentiality and privacy in financial matters
  • Long-term planning and succession management

Establishing a family office requires careful consideration of the family’s assets, objectives, and dynamics. The team should consist of experienced professionals who understand the complexities of multi-generational wealth preservation and can adapt strategies as circumstances change.

Developing a Family Constitution and Governance Structure

A family constitution is a written document that outlines the family’s values, mission, and guidelines for managing wealth. It serves as a roadmap for future generations, ensuring that the family’s legacy and financial objectives are maintained over time.

Key Elements of a Family Constitution

  • Family history, values, and mission statement
  • Roles and responsibilities of family members
  • Decision-making processes and conflict resolution mechanisms
  • Wealth distribution and inheritance guidelines
  • Education and philanthropic goals

Developing a family constitution is a collaborative process that involves open communication and input from all family members. By creating a clear governance structure, families can minimize potential conflicts and ensure a smooth transition of wealth across generations.

Regularly Reviewing and Updating Estate Plans

Estate plans are not one-time documents; they require regular review and updates to remain effective. Changes in family circumstances, laws, and tax codes can significantly impact the efficacy of an estate plan, making it crucial to adapt strategies accordingly.

Factors to Consider When Reviewing Estate Plans

  • Changes in family dynamics (marriages, divorces, births, deaths)
  • Shifts in asset values and portfolio composition
  • Updates to federal and state tax laws
  • Modifications to business ownership and succession plans
  • Philanthropic goals and legacy objectives

By conducting regular estate plan reviews, families can ensure that their wealth preservation strategies remain relevant and effective over time. This proactive approach minimizes the risk of unintended consequences and ensures that the family’s objectives are met.

Utilizing Trusts for Asset Protection and Tax Efficiency

Trusts are powerful tools for preserving wealth across generations, offering both asset protection and tax efficiency benefits. By transferring assets into a trust, families can safeguard their wealth from potential creditors, lawsuits, and divorce proceedings.

Types of Trusts for Wealth Preservation

  • Revocable Living Trusts
  • Irrevocable Life Insurance Trusts (ILITs)
  • Grantor Retained Annuity Trusts (GRATs)
  • Qualified Personal Residence Trusts (QPRTs)
  • Dynasty Trusts

Each type of trust serves a specific purpose and offers unique advantages. For example, an ILIT can help remove life insurance proceeds from the grantor’s taxable estate, while a QPRT allows for the transfer of a primary residence to beneficiaries at a reduced gift tax cost.

Implementing Philanthropic Strategies for Tax Benefits and Legacy Building

Incorporating philanthropic strategies into a wealth preservation plan offers both tax benefits and opportunities for legacy building. By making charitable contributions, families can reduce their taxable estate while supporting causes that align with their values and mission.

Philanthropic Vehicles for Wealth Preservation

  • Donor-Advised Funds (DAFs)
  • Private Foundations
  • Charitable Remainder Trusts (CRTs)
  • Charitable Lead Trusts (CLTs)

Each philanthropic vehicle has its own set of advantages and considerations. For instance, a DAF offers simplicity and flexibility, allowing donors to make contributions and recommend grants to charities over time. Private foundations, on the other hand, provide greater control over charitable activities but come with more complex administrative requirements.

By integrating philanthropic strategies into their wealth preservation plans, families can create a lasting impact while also reducing their tax liabilities and ensuring the continuity of their legacy.

The Importance of Proactive Estate Planning for the Great Wealth Transfer

  • Proactive estate planning is crucial for navigating the challenges of the great wealth transfer
  • Strategic planning techniques can help preserve family wealth for future generations
  • Engaging in estate planning early on can minimize tax liabilities and ensure a lasting legacy

The Role of Estate Planning in Preserving Family Wealth

Estate planning plays a vital role in preserving family wealth during the great wealth transfer. By proactively implementing estate planning strategies, families can ensure that their assets are distributed according to their wishes and minimize the impact of taxes and other potential obstacles.

One key aspect of estate planning is the use of trusts. Trusts can help protect assets from creditors, minimize estate taxes, and provide greater control over how and when assets are distributed to beneficiaries. For example, a grantor retained annuity trust (GRAT) allows individuals to transfer appreciating assets to their heirs while minimizing gift and estate taxes. By placing assets in a GRAT for a set term, the grantor can receive annuity payments back from the trust, reducing the taxable value of the gift.

Another important consideration in estate planning is the use of lifetime gifts. By gifting assets to heirs during their lifetime, individuals can reduce the size of their taxable estate and potentially minimize estate taxes. The annual gift tax exclusion allows individuals to gift up to $17,000 per recipient per year (as of 2023) without incurring gift taxes or using their lifetime gift and estate tax exemption.

The Benefits of Early Estate Planning

Engaging in estate planning early on can provide numerous benefits for families looking to preserve their wealth during the great wealth transfer. By starting the process well before the transfer of wealth occurs, families can take advantage of strategies that may not be available later on.

For example, by gifting assets to heirs early on, individuals can potentially reduce the size of their taxable estate and minimize estate taxes. This is because assets that are gifted during an individual’s lifetime are generally valued at the time of the gift, rather than at the time of death. If the assets appreciate in value over time, the growth will occur outside of the individual’s estate, potentially reducing the overall tax liability.

Navigating the Challenges of Generational Wealth Transfer

While the great wealth transfer presents significant opportunities for families to preserve and grow their wealth, it also poses several challenges that must be navigated carefully. One of the primary challenges is ensuring that heirs are prepared to manage the wealth they will inherit.

To address this challenge, families can engage in education and training programs to help heirs develop the skills and knowledge necessary to manage their inherited wealth effectively. This may include financial literacy training, investment education, and coaching on responsible spending and budgeting.

Another challenge of generational wealth transfer is the potential for family conflict. When significant amounts of wealth are at stake, disagreements can arise over how assets should be distributed or managed. To minimize the risk of conflict, families can establish clear communication channels and decision-making processes, and consider involving a neutral third party, such as a mediator or family wealth advisor, to help facilitate discussions and resolve disputes.

The Importance of Ongoing Review and Adjustment

Estate planning is not a one-time event, but rather an ongoing process that requires regular review and adjustment. As family circumstances change and tax laws evolve, it’s important to revisit estate plans to ensure they remain aligned with the family’s goals and objectives.

One key area to review regularly is beneficiary designations. Many assets, such as retirement accounts and life insurance policies, pass to heirs outside of the estate through beneficiary designations. It’s important to ensure that these designations remain up-to-date and aligned with the overall estate plan.

Another area to review is the impact of changing tax laws. The estate and gift tax landscape is subject to frequent changes, and what may have been an effective strategy in the past may no longer be optimal. By staying informed about changes in tax laws and regularly reviewing estate plans with the help of experienced professionals, families can ensure that their plans remain effective in preserving their wealth for future generations.

Seeking Professional Guidance for Estate Planning

Given the complexity of estate planning and the high stakes involved in the great wealth transfer, it’s important for families to seek the guidance of experienced professionals. Estate planning attorneys, financial advisors, and tax professionals can provide valuable expertise and help families navigate the various strategies and tools available for preserving and transferring wealth.

When selecting professionals to work with, it’s important to look for individuals or firms with specific experience in estate planning and wealth transfer. Families should also consider the professional’s communication style and ability to explain complex concepts in clear, understandable terms.

By working with a team of experienced professionals, families can ensure that their estate plans are comprehensive, effective, and aligned with their unique goals and circumstances. This can provide peace of mind and help ensure a successful transfer of wealth to future generations.

Secure Your Legacy for the Next Generation

The Great Wealth Transfer presents an unprecedented opportunity to shape your family’s financial future. By establishing a comprehensive estate plan, utilizing tax-efficient strategies, and preparing your heirs for wealth stewardship, you can ensure a smooth transition of assets and values across generations.

Take Action Today to Safeguard Your Family’s Tomorrow

Don’t let the complexities of estate planning overwhelm you. Start by reviewing your current plan and identifying areas that may need updating or refinement. Engage with trusted advisors who can guide you through the process and help you make informed decisions tailored to your unique family dynamics and goals.

What steps will you take to prepare for the Great Wealth Transfer?

Consider the legacy you want to leave behind and the impact you hope to make on future generations. By proactively addressing the challenges and opportunities of this historic wealth transfer, you can create a lasting legacy that reflects your values and supports your family’s long-term prosperity.

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About the author 

Jeremy Horowitz

Jeremy's mission: Buy an Ecommerce brand ($10m - $100m revenue) and Saas app ($1m - $10m revenue) in the next year.

As he looks at deals and investigates investing opportunities he shares his perspective about acquiring bizs, the market, Shopify landscape and perspectives that come from his search for the right business to buy.

Jeremy always includes the facts and simple tear-downs of public bizs to provide the insights on how to run an effective biz that is ready for sale.

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